UniCredit is an Official Sponsor of the UEFA Champions League since season 2009/10 until season 2017/18.
"UniCredit's sponsorship of the UEFA Champions League represents a major step in developing our brand all across Europe", said Paolo Fiorentino, COO of UniCredit. "The UEFA Champions League, with its global impact, provides us with a premium platform for a sustainable and long term growth of our brand awareness".
UniCredit aims to link the sponsorship to its banks in Europe and to provide them with the opportunity to support their brand- and sales-oriented activities. A particular purpose that renders UniCredit a valuable partner for UEFA is the shared objective to make the Central and Eastern European countries more involved in the pan-European competition. "UniCredit is a leading bank in Europe and their presence and strength in Europe, particularly in Eastern Europe, will help further establish the UEFA Champions League brand in these markets" said David Taylor, CEO, UEFA Event S.A.
The official website of the UniCredit UEFA Champions League Sponsorship is available in 13 languages.
It receives traffic from strong target-group platforms (e.g. UEFA.com) and from seasonal campaign activities throughout the web. Country-specific banners channel visitors to the local bank websites in the official website.
The football community can interact with UniCredit's international social media team on the UniCredit Champions facebook fanpage which keeps users always up to date on exciting initiatives, engaging sponsorship activities and the latest UEFA Champions League news in close alignment with the Take-a-Ticket team. Exciting UEFA Champions League videos are hosted on the UniCredit Champions Youtube channel to allow an easy sharing of videos.
For more information concerning the UEFA Champions League, visit the official UEFA Website