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24.04.2018

Cultural crowdfunding of UniCredit Bank Austria goes to the fourth round

  • UniCredit Bank Austria is supporting cultural projects in cooperation with the crowdfunding platform “wemakeit” for the fourth time
  • A total of EUR 100,000 in prize money is provided by UniCredit Bank Austria
  • The application process on wemakeit.com is opened as of now

In 2015, UniCredit Bank Austria founded the most successful “reward-based” crowdfunding initiative of the local cultural scene. It provides EUR 100,000 annually for cultural projects of social relevance. Once again this year, wemakeit, the specialists in crowdfunding for cultural projects, act as partners. The crowdfunding initiative founded by UniCredit Bank Austria has been used to invest around one million euros in total by around 7,000 contributors in the last three years.

“As the leading private sponsor of arts in Austria, the support of young talents and of small, especially regional projects is particularly important to us,”, emphasises Robert Zadrazil, CEO of UniCredit Bank Austria. “By supporting the crowdfunding initiative for a fourth time this year we are also promoting smaller cultural projects, of which the realization will only be possible through the concerted investment of the crowd. We are looking forward to innovative projects, which will set sustainable accents in the Austrian cultural landscape.”

How is crowdfunding being supported?
UniCredit Bank Austria is once again making a total of EUR 100,000 available to support crowdfunding campaigns for projects from all over Austria. The bank is particularly interested in fresh, innovative and socially relevant projects.

Each crowdfunding campaign that successfully participates in the Bank Austria Art Prize crowdfunding scheme is promised a third of their overall funding by UniCredit Bank Austria. The condition is that the first third of the funding must be provided by at least 20 contributors. The final third must then be financed by their own network – the “crowd”. Once the campaign has been successfully completed, the total amount is paid out. In order to give as many projects as possible a chance of realising their target, each participating project receives a maximum of EUR 5,000.

wemakeit inspires cultural projects together with UniCredit Bank Austria
UniCredit Bank Austria has once again partnered with wemakeit, the crowdfunding platform specializing in cultural projects. wemakeit was founded as an artist-run initiative in Switzerland in 2012, and thanks to its personal support and focus on creative projects, the group has become one of the largest and most successful crowdfunding platforms in Europe.

Getting involved and other information
As of now, any interested project has the opportunity to opt into and prepare a crowdfunding campaign on http://wemakeit.com/ with the support of UniCredit Bank Austria. The crowdfunding starts on 22 May 2018. Further information on the eligibility requirements can be found at crowdfunding.bankaustria.at.

Participating projects have the option, to receive detailed information and advice on how to plan a successfull crowdfunding campaign in two free tutorials. Registration with reference to the support of UniCredit Bank Austria at hello@wemakit.com.

All the necessary information on crowdfunding with the Bank Austria Art Prize and information about the relevant deadlines can be found at crowdfunding.bankaustria.at.

Enquiries:
Bank Austria Events & Sponsorship                      UniCredit Bank Austria Media Relations
Katja Erlach, Tel. +43 (0) 50505-56839                 Matthias Raftl, Tel. +43 (0)5 05 05-52809
E-mail: katja.erlach@unicreditgroup.at                  E-mail: matthias.raftl@unicreditgroup.at