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14.10.2010

Huge success for UEFA Champions League Trophy Tour 2010 – the most desired trophy of club football live in five countries

  • The UEFA Champions League Trophy has reached its final stop and will be displayed on the Town Hall Square in Vienna as of today until Sunday
  • In 2010, the UEFA Champions League Trophy Tour has been in Germany, the Czech Republic, Poland, Slovakia and now it is in its final week in Austria
  • The tour bandwagon was on the road for around 3,500 km in one month, accompanied by great media interest and many football fans
  • World star Luís Figo honoured fans five times with his presence as UniCredit Ambassador for the UEFA Champions League
  • Preparation times of one year and around 200 workers reflect the dimension of the project

The UEFA Champions League Trophy Tour has reached its final stop today – Vienna. Until Sunday everything will be about football on the Town Hall Square. Fans will not only be able to marvel at the Original Trophy of the competition, the world’s hardest to win. They will moreover have the unique opportunity each day to have a photo taken with the UEFA Champions League Trophy. Also, fans will be able to try their luck with the Take-a-Ticket prize game and win UEFA Champions League tickets. For details and regular updates, please take a look at  www.bankaustria.at, http://be-part-of-it.unicredit.eu/at/tour/2010/ or  http://www.facebook.com /UniCreditChampions.

Luís Figo from Portugal, one of the greatest stars of club football in Europe, is in Vienna today as well. He accompanies the tour as UniCredit Ambassador for the UEFA Champions League and has already delighted thousands of fans in Munich, Prague, Warsaw and Bratislava before. “UniCredit’s initiative to bring the Trophy to various countries is a special gift to football fans. It is a great honour for me to be part of the UEFA Champions League Trophy Tour”, Mr Figo said on the occasion of a press conference today.

Bank Austria CEO Willibald Cernko is also happy that this superlative event has come to Vienna and delights so many fans. At the same time, Mr Cernko points at the economic value of the sponsorship. “Of course, Bank Austria benefits from the group’s advertising presence in Austria since the UniCredit brand has become significantly more visible with the UEFA Champions League Trophy Tour “, Mr Cernko says, being convinced of the commitment’s advertising value.

The UEFA Champions League Trophy Tour is a huge challenge in organisational terms. It requires intense preparation of one year and the permanent effort by a total of around 200 workers at the various stops of the five-country tour. With a total of 21 stops, the timing of setting up and dismantling installations is an extreme challenge as well. Architects have also done a good job when planning the event locations on the main stops. With highest meticulousness and 25 different architect’s plans to the final draft for the Trophy Tour Village, not even one single detail was left to chance.

Five 40-tonne trucks were used for transporting the presentation and show installations. Up to seven vehicles partially accompanied the striking Show Truck. After the start in Marienhof in Munich from 15th to 19th September 2010 – by the way, the Fußball Arena München  in Munich is the location of the UEFA Champions League Finale in 2012 – the bandwagon not only was touring four European capitals but also another five Czech, three Polish, six Slovak and five Austrian towns. In total, the UEFA Champions League Trophy Tour thus was on the road for around 3,500 km and 32 days. Including Austria, the UEFA Champions League Trophy Tour has meanwhile been to ten of the 22 countries in which UniCredit is active. Next year, the prestigious Trophy will be touring the group’s core markets again.

About UniCredit
UniCredit is a major international financial company with strong roots in 22 European countries and an international network with around 50 markets, 9,600 branches and more than 162,000 employees as of 30th June 2010. In the Central and Eastern European region, UniCredit has the biggest international branch network with around 4,000 branches.
At the moment, the group is present in the following countries: Azerbaijan, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Germany, Hungary, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.

For further inquiries: International Media Relations 
   Silvana Lins  
   Phone: +43 (0) 50505 56036 
   E-mail : silvana.lins@unicreditgroup.at