Mediacom wins UniCredit Group media pitch

Mediacom was selected as UniCredit Group's sole media agency. The agency won the international pitch for media planning and media buying conducted by the UniCredit Group. Mediacom was already the media agency of Bank Austria Creditanstalt (BA-CA) in Austria and in Central and Eastern Europe.

The target of the pitch was to optimise UniCredit Group's media strategy and planning activites as well as to realise the best practices and economics of scale groupwide. Starting from 1 January 2007 Mediacom will manage the media planning and media buying activities in all European countries where the Group operates.

The pitch process – based on the scoring system – has been managed jointly by UniCredit Group's communication and purchasing team composed of representatives from Austria, Germany, Italy, Poland, Pioneer Investments and the company's CEE Division. The audit consultancy Fairbrother Lenz Eley accompanied the pitch.

Enquiries: Bank Austria Creditanstalt Media Relations Austria
Tiemon Kiesenhofer, Tel. +43 (0)5 05 05 DW 52819
E-mail: tiemon.kiesenhofer@ba-ca.com