Our Mission is the foundation of our identity defining "who we are" and "what we stand for".
It provides each of us with a shared and clear direction which drives our approach to business and to the way we deal with our customers, a way that has to be "easy".
This "direction" is not only the goal but also the path to take in order to make the Mission of our Group a genuine experience for our customers.
It represents a public commitment – one that sets forth our goals and speaks to how we intend to grow and maintain customer loyalty while creating sustainable value for our shareholders.
It is designed to guide and inspire, contributing to our corporate culture and to the shared purpose of all our colleagues.