UniCredit Bank Austria signs Dominic Thiem as new brand ambassador

  • The shooting star of the tennis world and top 10 ATP player perfectly embodies next generation banking at UniCredit Bank Austria
  • Austria’s number one tennis player with international mass appeal is a long-standing loyal customer and has been relying on the services and financial advice of Austria’s leading bank for many years

Dominic Thiem (23), Austria’s number one tennis player and shooting star of the international tennis world was presented as new brand ambassador of UniCredit Bank Austria at UniCredit Center am Kaiserwasser in Vienna. With his achievements and his personality Dominic Thiem perfectly embodies the values of the Austrian number one in the banking sector, which also plays a strong role internationally as part of UniCredit.

“UniCredit Bank Austria, the number one bank in Austria, is also part of a successful pan-European banking group that offers a unique network to its 25 million customers in Western, Central and Eastern Europe,” explained UniCredit Bank Austria CEO Robert Zadrazil. “With Dominic Thiem as the clear number one player in the Austrian tennis world and one of the world’s top ten players we have found the ideal brand ambassador for us. As an athlete of a new generation Dominc Thiem perfectly embodies our next generation banking”, he added.

Long-term partnership
“A top athlete needs a strong and reliable partner at his side to make it to the very top,” underlined Dominic Thiem. “I am particularly happy to have won a long-term partner in UniCredit Bank Austria, the house bank that I have been working with for years. Excellent asset management and state-of-the-art digital services have been supporting my financial planning optimally for a long time,” he added. “It is very important for us to have an Austrian bank as a partner with UniCredit Bank Austria that is excellently connected throughout the world and guarantees a premium service that meets our needs,” added his manager Günter Bresnik.

Next generation banking
Christian Noisternig, Area-Head for Private Customers, Corporate Customers and Independent Professions at UniCredit Bank Austria, underlines that UniCredit Bank Austria is “particularly happy to have won Dominic Thiem as a strong advertising partner as he perfectly fits the goals and values of our retail business. Dominic Thiem is a next generation athlete and shows how one can break fresh ground. We also share the highest of aspirations as regards quality.” Next generation banking at UniCredit Bank Austria is defined by around the clock 24/7 bank services in OnlineBanking, on state-of-the-art devices in bank foyers and on mobile phones with innovative apps as well as by personal consulting in state-of-the-art bank branches and via video and by first-class asset management with highly qualified investment experts.

Cross-media campaigns
UniCredit Bank Austria will realise cross-media campaigns and make use of all modern channels of communication with Dominic Thiem. These will range from TV spots to print media to social media with campaigns on online portals and on Facebook and other important social networks. “Dominic Thiem is a through and through authentic figure and represents our products and services in a highly credible way that perfectly fits his personal needs and makes his life easier. As a result we have created a clear win-win situation for our advertising partnership,” explained Christian Noisternig.

Inquiries: UniCredit Bank Austria Corporate Communications
Matthias Raftl, Phone +43 (0) 50505 – 52809
E-Mail: matthias.raftl@unicreditgroup.at