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09.10.2014

The "CashBack" programme automatically offers discounts and other advantages at partner companies when payment is made with a BankCard

  • The “CashBack” programme automatically offers permanent discounts and other advantages at partner companies when payments for purchases are made using the Bank Austria BankCard
  • New advertising strategy of Bank Austria with Conchita Wurst as testimonial

"CashBack" is an innovative advantage programme offering all customers of Bank Austria permanent discounts and benefits from sales initiatives at many partner companies. CashBack is available automatically with any Bank Austria BankCard. A Bank Austria account with a BankCard is all that is needed to benefit from CashBack. Whenever a customer uses the Bank Austria BankCard to pay for a purchase at one of the partner companies, the customer will benefit from the applicable discount. Willibald Cernko, Chief Executive Officer of Bank Austria: "With the CashBack programme we are underlining our position as innovation leader in the banking industry, offering our customers a simple and innovative solution which enables them to save money when making purchases. And Conchita Wurst is the ideal testimonial supporting the advertising campaign in this context."

The accumulated discounts will be credited to the customer's Bank Austria account by the middle of the month following the purchases. The account holder can freely use the amount credited. Bank Austria is the only bank in Austria to offer such a service in this form to its customers.*

Attractive partner companies
Bank Austria has won a number of attractive partner companies for the CashBack programme. The programme comprises permanent discounts and sales initiatives which are launched for specific periods. The partner companies include filling stations (Turmöl and selected BP filling stations including Spar Express and Nah&Frisch shops), DIY stores (BauMax), perfumeries (Douglas), furnishings, design and home accessories (WMF and Depot), opticians (Augen auf! Optiker), motorway service areas (Rosenberger), car parks (Best in Parking garages), the Bank Austria Kunstforum as a cultural institution in Vienna, and exclusive shops such as Meinl am Graben. The partner network will be extended ongoing.

There is a CashBack website (cashback.bankaustria.at), where Bank Austria customers can find the attractive partner companies from many different industries. The website is of course also accessible on a mobile basis using a smartphone. The list of partner companies with a search function and information on all discounts and sales initiatives will be accessible when the campaign starts.

Conchita Wurst as new testimonial for CashBack
Bank Austria has won Conchita Wurst as partner and testimonial for the CashBack programme. The bank will also launch a Conchita Wurst BankCard. Conchita Wurst is firmly entrenched in show business, she is a symbol for shopping, style and fashion. And she is therefore a perfect ambassador of this innovative discount and partner programme.

Enquiries: Bank Austria Media Relations
Matthias Raftl, tel. +43 (0) 50505 - 52809
e-mail: matthias.raftl@unicreditgroup.at

* Further information regarding CashBack is available on cashback.bankaustria.at