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06.10.2014

28th Alpbach Finance Symposium
Bank Austria portal "Wirtschaft Online" wins award for the most innovative financial service in 2014

Bank Austria's online portal "Wirtschaft Online", which was launched in January of this year, has been voted "the most innovative financial service in 2014" by participants at the 28th Alpbach Finance Symposium. Bank Austria has won this award for the fifth consecutive time.

According to Helmut Bernkopf, the Bank Austria Management Board member responsible for retail and corporate customers: "The fact that decision-makers from the business sector who participated in the Alpbach Finance Symposium have selected our business portal as the most innovative financial service in 2014 shows that our expanded range of online and mobile services for our customers is highly appreciated. This award confirms our pioneering role as a leading innovative bank for retail and corporate customers in Austria."

Quick overview of numerous business topics
Bank Austria's online portal is designed precisely to meet the needs of users: People who do not have a lot of time or who just want a quick overview can read the short texts, which contain a summary of the most important information. The specialist texts go into more detail about each topic and provide in-depth background information.

Unlike other portals, "Wirtschaft Online" offers more than just facts and figures about current business developments. It also provides in-depth analyses by experts, particularly from Bank Austria's Economic Research and Private Banking Research units.
"In particular, the detailed analyses of the stock exchanges and markets represent an excellent additional service for all investors that can be accessed ideally on smartphones using our new apps," pointed out Dieter Hengl, the Bank Austria Management Board member responsible for corporate and investment banking.
The content is presented in a way that takes advantage of the potential and opportunities offered by new media, for example, by integrating multimedia elements such as videos and recommendations for further reading. When it comes to usability, the portal features user-friendly navigation including a full-text search.

For tablets, smartphones and computers
"Wirtschaft Online" can be accessed online at www.wirtschaft-online.bankaustria.at and is available as an app for all of the relevant mobile operating systems (iOS, Android, Windows and BlackBerry). The new platform was designed and implemented in cooperation with the app and digital agency advantage:apps. The creation of "Wirtschaft Online" involved programming as well as a new content management system and a clear, manageable interface design. After the introduction of e-magazines in 2012, Bank Austria is now offering its customers an additional valuable service. This premium specialised information is perfectly designed to meet the demands of media users in today's digital age.

Enquiries: Bank Austria Press Office Austria
Martin Kammerer, tel. +43 (0) 50505 - 52803
E-mail: martin.kammerer@unicreditgroup.at