Bank Austria launches new business and economics website with comprehensive information – online and mobile, complete with apps
- Bank Austria has new website: www.wirtschaft-online.bankaustria.at with in-depth information on Austrian and international business and economics
- The new business portal, optimised specifically for mobile devices
"On our new "Wirtschaftsportal" we provide in-depth information on business and economics in Austria and around the world", emphasised Willibald Cernko, Chief Executive Officer of Bank Austria. "With extremely diverse and well-prepared content we are expanding the spectrum of services made available for our customers online and on mobile devices."
This content ranges from reports on Austrian and international markets through export and investment financing and payment transactions to sector information and real estate. Bank Austria’s "Wirtschaft Online" website was launched in mid-January. This platform was developed and designed together with the professionals at advantage:apps.
Brief overview of many business and economics issues
The new portal is tailored specifically to the needs of users: the short texts are ideal for those with little time or who just want a quick review. A brief outline is given here of the most important information. The specialist texts give an in-depth account of the shown topics and provide detailed background information.
In contrast to other websites, "Wirtschaft Online" offers not just facts and figures on current events in business and the economy, but also thorough analyses by experts, especially from the Economic Research and Private Banking Research departments at Bank Austria.
"The in-depth analyses on stock exchanges and markets in particular offer an incredible additional service for investors which can also be used in the best way with the new smart-phone apps", stressed Willibald Cernko.
The potential and the opportunities of new media are used in presenting content, such as the integration of multimedia elements like videos, or further recommended reading. In terms of usability, the focus is on a user-friendly navigation system that includes full-text searching.
For tablets, smart-phones and PCs
"Wirtschaft Online" is available via its own URL (www.wirtschaft-online.bankaustria.at) and shortly on separate apps designed for all the main mobile operating systems (iOS, Android, Windows and Blackberry). The new platform was designed and implemented in collaboration with the app and digital agency advantage:apps. Alongside the programming, "Wirtschaft Online" also has its own content management system along with a clear and transparent interface design. Besides the e-magazines introduced in 2012, Bank Austria is offering its customers another high added-value service with this quality information, thereby completely satisfying all of the latest requirements for media use in today’s digital world.
Enquiries: Bank Austria Press Office Austria
Matthias Raftl, Tel. +43 (0) 50505 - 52809