Launch with staff and the Managing Board on Stephansplatz, Vienna, today at 4:00 pm
Bank Austria: rollout of new brand image
- From today, "Bank Austria" is new brand name of Austria's largest bank
- "UniCredit Group" is new joint parent brand for the entire banking group
- New logo unifies strong national identity with international focus
From today, Austria's largest bank has a new brand name of "Bank Austria" and bears the design of the new joint parent brand of UniCredit Group. The wave has been replaced, giving way to the white number one on a red sphere. The sphere symbolises the international presence of UniCredit Group, while the number one pointing towards the top-right stands for size, strength and dynamism.
"In association with UniCredit Group today we play in the Champions League of the international banking arena, and are one of the leading participants. This is perfectly expressed by our new brand image. The UniCredit Group parent brand stands for internationality and our affiliation with one of the leading European banking groups, while our brand name of Bank Austria symbolises our strong national identity and is also an excellent name from a brand perspective for being the number 1 in Austria", explained Erich Hampel, CEO of Bank Austria.
Changes from today
"UniCredit Group" will become the new joint parent brand for the entire banking group. Its logo and design will be transposed over the brands in the individual countries and business fields of the Group. This sends a clear signal both internally and externally that all units of the Group belong to a strong, European banking group.
"Bank Austria Creditanstalt" is to become "Bank Austria". This move was preceded by an analysis: five and a half years after the merger between Bank Austria and Creditanstalt to form "Bank Austria Creditanstalt", only a very few of the Austrians surveyed mentioned the name "Creditanstalt". With a customer share of 18 percent in the retail banking business only one percent of Austrians named "Creditanstalt" as their bank.
Bank Austria CEO Hampel: "The new brand name is easier to remember and will greatly simplify communication for us. The name Bank Austria is apt as a brand for the largest bank in Austria." Market research also confirms that the new brand image as "Bank Austria" with the new design will be broadly welcomed by customers and lead to an unmistakable positioning on the market.
Staff and Board members to form new Bank Austria logo on Stephansplatz
The launch of the new brand image of Bank Austria will take place today at 4:00 pm with a huge logo shaped by the staff and Board members of the Bank at Stephansplatz in Vienna. The staff and the Board members will together reproduce the new Bank Austria logo in the shape of a massive red disc. At 12.30 pm the CEO of Bank Austria, Erich Hampel, will unveil the new design at the branch on Stephansplatz.
In addition to this, the new brand is also visible from today on important buildings in Vienna as well as at 30 highly frequented branches in the capital and throughout the country. The rest of the branches will gradually follow suit over the coming months. On the facades of all the buildings the new logo will demonstrate the unity with UniCredit Group in the shape of an illuminated, rotating disc. Window displays, doors to branches, display screens on ATMs, the Internet website, name badges and business cards of staff along with the main product folders will all bear the new corporate design.
The new Internet-Homepage is named www.bankaustria.at
The affiliation with UniCredit Group is also expressed in the new email addresses. The email addresses of Bank Austria staff will therefore be structured as follows from now on: email@example.com.
Enquiries: Bank Austria Press Office Austria
Martin Halama, Tel. +43 (0)5 05 05 Ext. 52371;