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22.05.2007

Bank Austria Creditanstalt Job Notice: Gerald Krenn New Head of Retail Marketing

On 1 May Gerald Krenn, 39, became the new Head of Retail Marketing. He succeeded Martin Hehemann, 42, who has been appointed Head of Brand Management at the UniCredit Group Holding but who will remain responsible for the Identity & Communications department at Bank Austria Creditanstalt (BA-CA). Gerald Krenn’s responsibilities include the planning, production and management of all retail marketing activities at the bank’s branches in Austria.

In his new function Gerald Krenn will report directly to Willibald Cernko, the BA-CA Management Board member responsible for private and corporate customers. Parallel to this, he will also co-ordinate Customer Satisfaction Management in Austria, Germany and Italy. As divisional manager Krenn will report to Roberto Nicastro, Head of the Retail Division at UniCredit.

Gerald Krenn joined the BA-CA Group in 1988 and has had a “classic” sales career. After serving as the market manager for Vienna-Floridsdorf, he was responsible for communication, change management and training within the framework of a large-scale sales project. In his most recent position Krenn was head of the newly created Customer Satisfaction Management unit in the Austrian private customer segment. Gerald Krenn is married and has two children.

Enquiries: Bank Austria Creditanstalt Press Office
Tiemon Kiesenhofer, Tel. +43 (0)5 05 05 EXT 52819;

A printable photograph of Gerald Krenn is available for download and may be reproduced free of charge.