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19.09.2007

Bank Austria Creditanstalt job notice:
Christina Wreth takes over as Head of Identity & Communications

  • Christina Wreth is heading the Identity & Communications department as from 1 September 
  • In this function she succeeds Martin Hehemann, who has taken over responsibility for Brand Management at UniCredit Group

Christina Wreth, 35, is the new head of the Identity & Communications department at Bank Austria Creditanstalt (BA-CA). As Head of Identity & Communications, Christina Wreth is responsible for all of BA-CA's communication activities in Austria as well as Central and Eastern Europe, ranging from media relations, advertising and sponsoring to internal communications and event management. Christina Wreth reports directly to Erich Hampel, BA-CA's Chief Executive Officer.

Christina Wreth has extensive experience of marketing and communications. After completing the European Business Studies programme at FH Osnabrück in Germany, she started her career with Hutchinson Telecom / Orange, working as project manager. She later joined the Internet service provider Spray Network and then moved to the corporate consultancy firms of Skillnet and Steinberg & Partner. Most recently, Christina Wreth, who was born in Germany, was a managing director with responsibility for marketing and sales at Tipp24 AG, a German company.

Wreth succeeds Martin Hehemann, 43, who assumed responsibility for brand management within UniCredit Group at the beginning of 2007. Hehemann will continue to serve BA-CA as Advisor to the Management Board for Communications.

Martin Hehemann has been with BA-CA since 1999, initially working as Press Officer before becoming Head of Corporate Communications and Marketing. He started his career as a journalist with Austrian business magazines "New Business" and "WirtschaftsWoche". Before joining BA-CA, Martin Hehemann was Press Officer at Raiffeisen Zentralbank Österreich (RZB) for two years.

Enquiries: Bank Austria Creditanstalt Press Relations Austria
Christian Kontny, tel. +43 (0)50505 52483;
e-mail: Christian.Kontny@ba-ca.com

A printable photograph of Christina Wreth is available for  downloading. The photograph may be printed free of charge.