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UniCredit Group is official sponsor of UEFA EURO 2008

The UniCredit Group has decided to back UEFA EURO 2008 as one of its four national supporters.

"UEFA EURO 2008 suits our Group very well. It is one of the absolute top events in Europe, and we are one of the leading European banks with 142,000 employees and 35 million customers. The fact that the event is being held in Austria is very convenient for us, because we have strong roots in Austria with Bank Austria Creditanstalt (BA-CA)," said Erich Hampel, Chairman of the Managing Board of BA-CA and Head of the UniCredit Group CEE Division. Hampel added, "Euro 2008 ideally complements our UniCredit Group brand positioning. We are a dynamic, innovative bank that sees its role in helping its customers to achieve their goals and realise their wishes. UniCredit Group is present in 20 countries in Europe and we reckon that a lot of those countries will manage to participate in the UEFA EURO 2008."

The partnership with the UniCredit Group completes the UEFA EURO 2008™ sponsor programme: "We are delighted to have found such a strong partner in Europe and Austria in the UniCredit Group", said Martin Kallen, CEO of Euro 2008 SA. "This means that we have all sponsors on board over a year before the tournament is to begin and we can now concentrate on the realisation and the preparations for the tournament," commented Philippe Margraff, COO of the UEFA Marketing and Media Management division.

About the UniCredit Group
With 35 million customers in 20 countries, more than 7,200 branches and approximately 142,000 employees, and a market capitalization of more than € 70 billion (March 2007), the UniCredit Group ranks among the 5 leading European financial groups. Listed on the Italian Stock Exchange and on Deutsche Boerse, the UniCredit Group recorded a net profit of €5,448 million and total assets equal to €823 billion as at 31 December 2006. The Group is represented in Austria by BA-CA, the country’s leading bank.

About UEFA EURO 2008™
The final tournament of the UEFA European Football Championship will be held from 7 to 29 June 2008 in Austria and Switzerland. It is by far the largest sporting event that has ever taken place in these two countries. Sixteen teams will participate in the 31-match tournament, and 16 of these matches will be held in Austria. The eight venues are Basle, Berne, Geneva, Zurich and Innsbruck, Klagenfurt, Salzburg and Vienna. The Ernst Happel Stadium in Vienna will not only host the three preliminary-round games of the Austrian Football Association team, it will also host two quarter-final matches, two semi-final matches and the final. According to the Institute for Advanced Studies in Vienna, for Austria alone, the European Football Championship will bring added value of €375 million, purchasing power of €250 million and almost 4,000 extra jobs.

The host teams from Switzerland and Austria automatically qualify for the tournament, and since 16 August 2006 fifty other nations have been playing in seven groups to qualify for the remaining 14 places. Both of the highest-ranking teams of each group will qualify for the final tournament. A total of 308 qualification matches will be held, with the last qualification match taking place on 21 November 2007, and the draw for the final tournament taking place on 2 December 2007 in Lucerne.

Facts and figures from the EURO 2004 in Portugal: 7.9 billion accumulated TV viewers, total revenue of €839 million (CHF 1.3 billion), 1.1 million fans in the stadiums, 600,000 foreign fans, 7,000 media representatives, 5,000 voluntary helpers, 500 million page views and over 40 million users on the official tournament homepage. From a sports perspective: The end of the tournament saw a surprise win for Greece, who won the final match 1:0 on 4 July 2004 in Lisbon in front of 62,865 spectators against the host team Portugal.

Further inquiries:

Peter N. Thier, tel.: +43 (0) 5 05 05 52371, peter.thier@ba-ca.com
Thomas Schweda, tel.: +43 (0) 5 05 05 50675, thomas.schweda1@ba-ca.com  

Euro 2008 SA: Media relations department
Tel.:  +41 (0) 22 707 2001 – fax:  +41 (0) 22 707 2002 – e-mail: media@euro2008.com 

Photos are available for downloading in print quality here.