New brand strategy: UniCredit Group opts for Bank Austria brand name
- UniCredit Group pursues new brand strategy: "UniCredit Group" master brand
- "Bank Austria" will be the new brand name of Austria's largest bank from 2008
- New brand strategy already implemented in CEE countries
UniCredit Group is introducing a master brand strategy. Under this strategy, the master brand – "UniCredit Group" – with its logo and design will be reflected in the brands used in the countries and business segments in which the Group is active. The objective is to communicate both internally and externally that all of the Group's units belong to a strong European banking group.
The following changes will take place in Austria: in the future, Austria's largest bank will operate under the "Bank Austria" brand name using the design of the master brand. The switch to the new brand will take place in the first quarter of 2008. The brands of the two private-banking subsidiaries – Schoellerbank and BANKPRIVAT – will also be adapted accordingly. Their well-positioned brand names will remain unchanged and a new design will be used.
IR Release download (PDF; 129 KB)