New brand for Bank Przemysłowo-Handlowy PBK
As the last step in the integration process between BPH and PBK, Bank Przemysłowo-Handlowy PBK SA gets a new brand: “Bank BPH”. This new brand will be used for the external appearance of the bank. Branches, folders, advertising materials will be redesigned in new colours.
The new brand was chosen after a thorough market survey. The aim was to get a shorter, well-recognizable Polish name in the design of the HVB Group. In the logo, the blue elements “Bank“ and “BPH“ are linked by the “red wave“ symbol of Bank Austria Creditanstalt, which is responsible within the HVB Group for the markets in Central and Eastern Europe.
“With our new brand, we keep the Polish character. This is important for us, since we are the third largest Polish bank with almost 3 million customers. At the same time, the design makes visible at fist sight that we are part of one of the largest European banking groups” says Józef Wancer, President of the Bank’s Management Board.
The bank will start to use the new brand name “Bank BPH” on 7 February 2004. First, the new design will be implemented in the website of the bank. From mid February onwards, the logotype will successively be replaced in the bank’s outlets. In the first place, the logotypes will be changed on the outlets in Warsaw, Cracow and other big cities. The other branches will follow.