Gerhard Reidlinger, Head of Bank Austria Creditanstalt's Group Marketing Division, died in a car accident

On 30 October, Gerhard Reidlinger (aged 37), Head of Bank Austria Creditanstalt's Group Marketing Division, died in a car accident near Vienna. In Gerhard Reidlinger, Bank Austria Creditanstalt has lost an executive of high professional qualifications and great commitment, and a very likeable colleague.

Gerhard Randa, Chairman of Bank Austria Creditanstalt's Supervisory Board, met Gerhard Reidlinger in the latter's function as press officer of the Vienna Stock Exchange and formed a high opinion of him: "In all the years of my professional activity I have met very few people who have exercised their functions with such dedication and commitment, who have stood by their opinion with such courage and with no regard for their own interests. Gerhard Reidlinger will be greatly missed, both as a person and as a colleague. We would like to express our heartfelt sympathy to his family." 

Bank Austria Creditanstalt's CEO Karl Samstag: "Gerhard Reidlinger was well-known for the great personal commitment with which he performed his duties. We all appreciated his sincerity, fairness, straightforwardness and honesty. A particular strength was his courage to make decisions quickly, and to assume responsibility. His death is a great loss to all of us."

Gerhard Reidlinger joined the Bank Austria Creditanstalt Group as Press Officer and Head of Corporate Communications of Creditanstalt in 1997. In 2001, in the course of the integration of Bank Austria and Creditanstalt, he was appointed Head of the Group Marketing Division. Gerhard Reidlinger was responsible for Bank Austria Creditanstalt's new brand positioning and for the highly successful "Die Bank zum Erfolg" campaign in Austria. He devoted a large part of his work to supporting the banking subsidiaries in Central and Eastern Europe in the development of their marketing strategies. From 1992 to 1997 Gerhard Reidlinger, who completed his studies in journalism and communication sciences at the University of Vienna, was press officer of the Vienna Stock Exchange.

Enquiries: Bank Austria Creditanstalt Group Public Relations
Martin Hehemann, tel. +43 (0)5 05 05 57011;
e-mail: martin.hehemann@ba-ca.com