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OnlineBanking | BusinessNet

Press releases

19.10.2017

UniCredit Bank Austria presents its new product line with Dominic Thiem

  • The tennis star perfectly embodies next generation banking
  • UniCredit Bank Austria presents the new BankCard in Dominic Thiem design, as well as the new “online account with credit card for free for two years“
  • Successful results of cross-media campaign with Dominic Thiem to date

The new product line with Dominic Thiem is fully characterized by digital innovation, and furthermore, the new BankCard in Dominic Thiem design has been presented. “We are constantly striving to make our product and service range even more attractive, in order to be the bank of choice for as many people as possible”, Robert Zadrazil, CEO of UniCredit Bank Austria, says. “With Dominic Thiem, we have found the ideal brand ambassador for our bank, which is why we have also issued a new BankCard in Dominic Thiem design now. He perfectly embodies our next generation banking with numerous digital innovations, and he presents the services and products that are especially important to him personally as our client in a very authentic way.”

Innovative digital services and excellent individual advisory
“In addition to excellent advisory by my personal advisor, innovative digital services are of primary importance to me, considering that I travel a lot. Thanks to straightforward Mobile Banking and great smartphone apps, I can handle my banking activities in a simple way anytime and anywhere”, Dominic Thiem points out. He adds, “Therefore, I am delighted that UniCredit Bank Austria is presenting a new online account that is particularly interesting for people like me who rely very much on online and mobile services.”

Online account with credit card for free for two years 1
UniCredit Bank Austria now offers new customers a powerful “online account with credit card for free for two years”. Upon request, existing account customers who have not used a credit card by card complete yet, will also receive a Mastercard Classic with insurance coverage for free for two years (as from contract signing). The BankCard in Dominic Thiem design is free for all new customers opening an account.

Christian Noisternig, Area-Head for Private Customers, Corporate Customers and Independent Professions at UniCredit Bank Austria, points out, “The main goal of our custom-tailored product and service range like the new free online-account package with credit card as well as our MobileBanking apps, is to make life easier for our customers!”

New BankCard in Dominic Thiem design launched
The new BankCard in Dominic Thiem design is available to all interested customers of Bank Austria as of now. Dominic Thiem is enthusiastic about that, too, “It feels really special that I can now pay with my ‘very own’ BankCard and that it can maybe also make my fans happy who get this card for their wallet. Of course, I am also a bit proud of it.”

Successful results of cross-media campaign to date
UniCredit Bank Austria made use of all modern channels of communication for its campaign with Dominic Thiem in the past months – from TV spots to print media to online portals and social media platforms like Facebook and Youtube.

Christian Noisternig concludes, “Our cross-media campaign with Dominic Thiem has received very good response and has been effective. For example, since the campaign was launched, downloads of our Mobile Banking app have increased by 21 percent (based on average number of downloads per week), while the increase amounts to even 71 percent for our mobile wallet. We have had 35 million ad impressions with Dominic Thiem online, and we have reached more than 500,000 people with our five top postings alone on Facebook since June.”

Pictures

Inquiries: UniCredit Bank Austria Corporate Communications
Matthias Raftl, Tel. +43 (0) 50505 – 52809
E-Mail: matthias.raftl@unicreditgroup.at

1 The campaign “online account with credit card for free for two years” ends on 31 December 2017. Issuing of a credit card depends on the customer’s credit rating. Separately from the free account maintenance fee for the online account, for certain transactions at the counter or in the foyer a service fee of 3 euros may be charged.