The innovative product is an important step towards creating barrier-free banking services for people with visual impairment. The large writing, stronger contrasting background and distinguishing features in Braille make the new bank card easy to read.
The letters "BA" in easy to identify Braille characters in the bottom right-hand corner of the card provide all users with some practical guidance when using the card.
The new Bank Austria BankCard will be available in all Bank Austria branches from 24 January 2011 to people with visual impairment.
Rainer Hauser, Management Board member at Bank Austria with responsibility for private customers and SMEs, stresses that "the development of the bank card for people with visual impairment underlines Bank Austria’s social responsibility. With this card we offer the large number of people with visual impairment in Austria a product which will make it much easier for them to settle their payment transactions. A mobile phone, wallet/purse and bank card are today the three most important items of daily use."
Persons with visual impairment can switch to this bank card free of charge upon presentation of either a handicapped ID with an entry to the effect that the holder is visually impaired, or a membership card of the Relief Organisation for Austria’s Blind and Visually Impaired.
The bank card gives the holder access to all services which can be used with a Bank Austria BankCard, including non-cash payments at POS terminals, and cash withdrawals from ATMs, displaying the Maestro logo. The card holder can moreover also make payments with the Quick service, the electronic purse, print account statements and submit transfer instructions 24 hours a day in Bank Austria’s self-service foyers, and he/she can use the card to identify himself/herself at the bank’s counters. Quite generally, there is a flat fee of € 13 for anyone else wishing to switch to the new card.